TITLE

What marketers can do to curb child violence

AUTHOR(S)
McCain, John; Lieberman, Joe
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Suggests ways on how the U.S. entertainment and advertising industries can curb child violence. Cessation of violence in the advertising and promotion of different types of media; End of the practice of marketing violence-laden products; Cooperation of the music industry with its advertising and marketing in providing labels and warnings for violent and obscene recordings.
ACCESSION #
1872111

 

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