What marketers can do to curb child violence

McCain, John; Lieberman, Joe
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p36
Trade Publication
Suggests ways on how the U.S. entertainment and advertising industries can curb child violence. Cessation of violence in the advertising and promotion of different types of media; End of the practice of marketing violence-laden products; Cooperation of the music industry with its advertising and marketing in providing labels and warnings for violent and obscene recordings.


Related Articles

  • WE ARE TRAINING OUR KIDS TO KILL. Grossman, Dave // Saturday Evening Post;Jul/Aug99, Vol. 271 Issue 4, p64 

    Explains the killings committed by children in the United States as a result of violence in the mass media. Discussion on the reason why killing is unnatural to people; Comparison of several military techniques of training soldiers to how violence in mass media affects the behavior of children.

  • TV violence.  // Alaska Business Monthly;Sep2000, Vol. 16 Issue 9, p6 

    Focuses on violence in mass media in the United States. Findings of medical groups on the effects of violence on children; Protection of children from media violence.

  • First Amendment First. Derbyshire, John // National Review;10/9/2000, Vol. 52 Issue 19, p32 

    This article addresses the issue of sex and violence in the mass media. The author begins by offering an account of a party held in his suburban in which Britney Spears songs were performed. Next, he proceeds to describe the MTV Music Video Awards where Spears did a vulgar performance. According...

  • Hollywood goes to Washington for Senate media violence hearings. Hatch, David // Electronic Media;09/11/2000, Vol. 19 Issue 37, p2 

    Reports the participation of entertainment industry executives in the Senate Commerce Committee hearing concerning the marketing of violent media content to kids in Washington D.C.

  • QUADRANTS & QUALITY. Alleva, Richard // Commonweal;12/01/2000, Vol. 127 Issue 21, p16 

    Considers the influence of violent movies on children. Association between violent entertainment and juvenile crimes; Arguments on sensibility; Information on such movies.

  • A world colored by violence.  // Current Events;2/5/99, Vol. 98 Issue 17, p2 

    Focuses on the influence of violent cartoons on children in the United States. Influence of media in developing violence in children; Impact of viewing violent images on children; Sources of violence; Negative effect of violent cartoons on children.

  • Parents' warning: Remember the children. Wade, Nigel // Nieman Reports;Winter98, Vol. 52 Issue 4, p50 

    Deals with violence in the United States against children. Information on the murders in Chicago in 1997; How suburban readers regard crime; Reader reaction to a newspaper report on the Oregon shooting in May 1998.

  • Teen shootings and media hype. Kubey, Robert W. // Christian Science Monitor;5/27/98, Vol. 90 Issue 126, p19 

    Argues that the constant barrage of violence in the media in the United States is at least partially responsible for the school shootings, which have occurred in 1997 and 1998. The image that the media has developed to describe the segment of population where the shootings have occurred; Why...

  • Minnesota movement gives parents tips to limit TV violence. Tyson, Ann Scott // Christian Science Monitor;6/7/95, Vol. 87 Issue 134, p3 

    Reports on the campaign in Minnesota to persuade parents to limit the harm to children from media violence. Strategy followed by the campaigners; Exposure of children to violence; Tips for the parents to guide children's viewing.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics