Think you're losing control over marketing? You're right

Donaton, Scott
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p34
Trade Publication
Contends that marketers are loosing control over marketing as new media technology developments transfer it to consumers. Role of the Internet in how consumers gain information on products; Impact of a bar-code scanner-equipped refrigerator developed by Frigidaire on consumer loyalty; Solutions offered to advertisers and marketers.


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