How Big Al remodeled a book deal

Friedman, Wayne
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p24
Trade Publication
The article focuses on the marketing strategy for Richard Karn's book, House Broken: How I Remodeled My Home for Just Under Three Times the Original Bid. For Richard Karn, who plays a man of tools on ABC's Home Improvement, a potential book deal needed some marketing remodeling. some months ago, Karn described how the selling of his new book took a wrong turn. He was talking about problems with Hyperion Books, a Walt Disney Co. unit. The deal never happened, and Karn moved on to Harper Entertainment, an imprint developed by Harper Collins in 1998. The imprint focuses on entertainment-driven books associated with television shows, theatrical films and celebrities. Harper decided that May would be the perfect month for the book's release, for several reasons. Selling periods around Mother's Day and Father's Day, as well as Christmas, are the best times to sell a book. Additionally, May is when season-ending series episodes appear on television.


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