TITLE

Rodale again attempts to revive 'New Woman.'

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of Rodale Press to boost the sales of its New Woman magazine in 1999. This year, Rodale will spend $5 million to boost newsstand distribution. Beginning with the monthly's September issue, the number of copies sent to newsstands will increase from 900,000 to 1.5 million. The rate base will drop to 1 million with that issue reflecting a strategy to rebuild the monthly's circulation on a more profitable footing. Rodale's investment includes increasing the weight of the paper stock, to offer a more upscale feel.
ACCESSION #
1871983

 

Related Articles

  • Rodale again attempts to revive 'New Woman.' Kerwin, Ann Marie // Advertising Age;5/17/1999, Vol. 70 Issue 21, p20 

    The article reports on the efforts of Rodale Press to boost the sales of its New Woman magazine in 1999. This year, Rodale will spend $5 million to boost newsstand distribution. Beginning with the monthly's September issue, the number of copies sent to newsstands will increase from 900,000 to...

  • Subscription-Development Breakthroughs. Shirer, Joyce // Folio: The Magazine for Magazine Management;Dec2004, Vol. 33 Issue 12, p20 

    Looks at the alternative circulation-development techniques used by Rodale Press Inc. for its two flagship magazines, "Men's Health" and "Runner's World." Information on the race sponsorship program of Rodale through "Runner's World"; Advantage of the sponsorship program over direct-mail...

  • MAGAZINE MONITOR.  // MediaWeek;5/22/2006, Vol. 16 Issue 21, p28 

    Two charts are presented that shows the magazine circulations in the U.S. for May-June 2006.

  • Newsstand woes grease magazine skid. Teinowitz, Ira // Advertising Age;8/20/1990, Vol. 61 Issue 34, p42 

    Presents information on magazine circulation in the U.S. as of the first half of 1990. Magazines which decreased circulation; Increase in the circulation of 'Modern Maturity' magazine; Factors which contributed to the decrease in over-all magazine circulation; Drop in the rate base of...

  • "REAL SIMPLE" IN ON AN 11-YEAR RATE-BASE STREAK.  // Media Industry Newsletter;4/18/2011, Vol. 64 Issue 16, p5 

    The article reports on the move by the "Real Simple" (RS) magazine to increase its rate base in 2011 by 25,000 to 1.975 million in January 2011.

  • High sixes! Bush, Andrew; Pavord, Ian // Thorax;Sep2012, Vol. 67 Issue 9, p761 

    In this article, authors praise the performance of the current periodical for attaining second rank among the respiratory journals in the world.

  • Top 10 Magazine Telemarketing Categories. Love, Barbara // Circulation Management;Jul/Aug2007, Vol. 22 Issue 6, p12 

    A list of the top 10 Standard Rate and Data Service (SRDS) magazine categories with the most number of subscribers acquired through telemarketing is presented which includes fitness professional, industrial automation and chain stores.

  • Czech Weeklies Reviewed. Jir√°k, Jan; Vojtechovsk√°, Martina // New Presence: The Prague Journal of Central European Affairs;Summer2005, Vol. 7 Issue 2, p33 

    The article focuses on the magazine sector of the Czech Republic press. In contrast to daily newspapers, competition in the magazine sector is greater and more direct. This makes the survival of individual magazines far less certain. Despite the fact that "Kvety" and "Vlasta," magazines for...

  • Breaking Rate Base Records. Hamill, Meghan // Circulation Management;May2005, Vol. 20 Issue 4, p17 

    Reports on the increase in the total rate base of the periodical "Game Informer" in the U.S. during the second half of 2004. Competitors of the magazine; Significance of the subscription program of video game retailer GameStop Corp. to the growth of the rate base of "Game Informer"; Factor...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics