CNN lands overseas with Airport Network

Goetzl, David
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p18
Trade Publication
The article reports on the marketing efforts of CNN Airport Network to reach business travelers. In May 1999, CNN installed television screens at Amsterdam's Schiphol Airport in an effort to expand its reach abroad. That coupled with a small presence in Frankfurt International Airport will serve as test markets while the network decides how aggressively to pursue global expansion. As specialized television networks continue to sprout up everywhere from mall food courts to schools, CNN is hoping to get a head start targeting world travelers.


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