Rolling Stone: Discovering gold between rock and a hard place

July 1994
Advertising Age;7/25/1994, Vol. 65 Issue 31, Following p42
Trade Publication
The article focuses on the "Rolling Stone" magazine's advertising campaign on the "Advertising Age" magazine. Fallon McElligott developed the Perception/Reality campaign to convince advertisers that the magazine appealed to the mainstream interest of baby boomers with jobs and above average incomes. The campaign resulted to a 20 percent increased in advertising pages.


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