TITLE

Rolling Stone: Discovering gold between rock and a hard place

PUB. DATE
July 1994
SOURCE
Advertising Age;7/25/1994, Vol. 65 Issue 31, Following p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the "Rolling Stone" magazine's advertising campaign on the "Advertising Age" magazine. Fallon McElligott developed the Perception/Reality campaign to convince advertisers that the magazine appealed to the mainstream interest of baby boomers with jobs and above average incomes. The campaign resulted to a 20 percent increased in advertising pages.
ACCESSION #
18718617

 

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