TITLE

U.S. marketers feel heat after China protests

AUTHOR(S)
Madden, Normandy
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the North Atlantic Treaty Organization (NATO) bombing of the Chinese Embassy in Belgrade, Serbia on U.S. marketers. Chinese protesters blurred the line between U.S. multinationals and U.S. foreign policy, wreaking havoc for many marketers. Rocks were thrown through windows at many McDonald's Corp. restaurants. Rioters in Wuhan, in central China, lacking a U.S. consulate to attack, marched on an Anheuser-Busch brewery instead. Tricon's Pizza Hut outlets escaped unscathed, apparently because the Chinese believe the chain is Italian. In addition to the boycotts, there is a rumor that Chinese media will stop accepting ads from NATO countries on June 1.
ACCESSION #
1871858

 

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