TITLE

Forbes: A Capital Idea Becomes A Durable Tool

PUB. DATE
July 1994
SOURCE
Advertising Age;7/25/1994, Vol. 65 Issue 31, Following p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the "Forbes" magazine's advertising campaign on the "Advertising Age" magazine. In 1993, the magazine carried 3,816 pages of advertising, 316 more than any other consumer magazine. Editor-in-chief Malcolm S. Forbes recalls his father developed the "Capitalist tool" line to show the magazine's belief in free enterprise.
ACCESSION #
18718432

 

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