TITLE

Denny's rooster to return in new 'Slams' breakfast ads

AUTHOR(S)
Kramer, Louise; Snyder, Beth
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign launched by Denny's to promote its All-Star Slams breakfast line in the U.S. in 1999. The new spot begins as viewers see the shadow of a stretch limousine pulling up to a barnyard. The rooster's legs start strutting as he woos lovesick chickens that follow him into the coop. Then there is a shot of breakfast combos. An announcer says, Denny's All-Star Slams are back by popular demand. So is our extra help. The extra help is to get more eggs from the meals. The commercial will run through early September on broadcast network, cable and spot television. The chain declined to discuss spending for the breakfast effort.
ACCESSION #
1871811

 

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