TITLE

'`Vanity Fair' advertises in-flight video program

AUTHOR(S)
Goetzl, David
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the in-flight video advertising on United Airlines sponsored by Conde Nast Publications' Vanity Fair magazine in 1999. In the video, Vanity Fair will interweave a montage of photos from the magazine with messages from advertisers. Vanity Fair will spend about $60,000 a month to run the video on domestic and international United flights. The magazine was given a discount for the monthlong two-minute videos because its production with photos of celebrities and models was less than a straight advertisement.
ACCESSION #
1871808

 

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