Senate votes probe of how movies, games attract kids

Teinowitz, Ira
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p1
Trade Publication
The article reports that the U.S. Senate has approved an amendment that will force the U.S. Department of Justice and Federal Trade Commission to probe the marketing of violent and sexually explicit materials to underage kids in 1999. The amendment calls for a look at the extent to which the motion picture, recording and video/personal game industries target the marketing of violent, sexually explicit or other unsuitable material to minors, including whether such content is advertised or promoted in media outlets in which minors comprise a substantial percentage of the audience.


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