TV nets set to start upfront sales

Ross, Chuck
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p1
Trade Publication
The article reports on a deal being worked out between Starcom USA and the National Broadcasting Co. (NBC) which involved upfront television advertising. News of the Starcom/NBC deal comes as marketing executives from around the country gather in New York as the broadcast television networks unveil their prime-time schedules for fall 1999. While a number of media buying agencies and networks have been having discussion, the Starcom/NBC deal is the closest to fruition. In a concept deal, a buyer usually agrees to spend a certain share of its clients' dollars on the network, generally a larger share than was spent the previous year. In exchange, the buyer gets a cost-per-thousand that is a percent or two under the average.


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