The Consumer-Driven Community

Wheeler, Diana
November 2005
Planning;Nov2005, Vol. 71 Issue 10, p32
Trade Publication
This article notes that in an era of home-based businesses and wireless technology, people often have a choice of where they will work and live. Instead of making job-based choices, these new customers are increasingly making quality-of-life choices about where to locate and invest their resources. To understand how people make location decisions, there is a need to identify what they value, and even how they do their research, which today often means relying on websites rather than census statistics. This article discusses the community ingredients the customer values. These include recreation, education, culture, image, personal health care and environment.


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