Pfizer seeks new agency for Zyrtec biz

Goetzl, David; Petrecca, Laura
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, preceding p1
Trade Publication
This article reports that Pfizer has decided to put its advertising account for Zyrtec anti-allergy drug into review in 1999. The company made a first cut of potential agencies according to executives close to the situation. A Pfizer document warned agencies not to speak publicly about the review. Consultancy Advice & Advisors is handling the review. In the request for proposals, the company bills itself as a non-bureaucratic entity seeking a partner for only creative on direct-to-consumer advertising.


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