TITLE

Tatham reorganization includes equity buyback

AUTHOR(S)
Pollack, Judann; Petrecca, Laura
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the reorganization of Euro RSCG Tatham in 1999. The restructuring includes a new division to compete against marketing-services providers; a new Consumer Insight & Planning unit; a reconfigured operating structure based on category clusters and new office architecture to foster teamwork. In addition, the agency is in discussions to buy an unidentified interactive specialist. The shifts come as CEO Mary Baglivo leaves for personal reasons--perhaps not coincidentally months after Tatham lost its $90 million Procter & Gamble account, on which she worked closely.
ACCESSION #
1871614

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics