October 2005
America's Network;10/1/2005, Vol. 109 Issue 10, p10
Trade Publication
This article presents the result of a new survey from Kagan Research on interactive television. The survey estimates that total revenue from electronic transactions conducted via gaming, television commerce and interactive advertising will reach 2.4 billion dollars in 2009. These interactive services are also expected to generate 780 million dollars in estimated operator revenue by 2009. Growing competition for video customers has focused on U.S. cable operators, satellite operators and telecom carriers on developing interactive services capable of generating revenue, reducing churn and providing differentiation in the marketplace.


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