TITLE

Tylenol Allergy Sinus redefines ad sleaze

AUTHOR(S)
Garfield, Bob
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on an advertising campaign created for Tylenol Allergy Sinus by advertising agency Saatchi & Saatchi, New York. Tagline used in the advertisement; Criticism against manufacturers promoting overmedication and undermedication of drugs; Views on the marketing of prescription antihistamines to treat allergy symptoms.
ACCESSION #
1870775

 

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