TITLE

Movie screen no place for advertising: Group

PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs concerning the advertising business taken from past issues of Advertising Age magazine. Decision of the Motion Pictures Producers & Distributors of America to make a resolution at its annual meeting in May 1935 about sponsored advertising; Death of John Orr Young, founder of advertising agency Young & Rubicam in May 1976.
ACCESSION #
1870773

 

Related Articles

  • LEADERS IN MARKETING: Raymond Rubicam. Wood, James Playsted // Journal of Marketing;Apr1962, Vol. 26 Issue 2, p77 

    This article focuses on writer and marketing pioneer Raymond Rubicam. His early years and career development is detailed. Raymond Rubicam was born in Brooklyn, New York in 1892 and concluded his formal schooling in Denver at 15, after six weeks of high school. An ambitious writer, he began to do...

  • Public Y&R shows gains, but not up to its 2 rivals. Goldstein, Matthew // Crain's New York Business;06/28/99, Vol. 15 Issue 26, p27 

    Reports the performance of advertising agency Young and Rubicam Inc. in the stock market as of June 28, 1999. Comparison with Omnicom Group Inc. and The Interpublic Group of Companies; Increase in stock value; 1998 revenues; Operating margins; Need to improve its operating margins and revenues...

  • Y&R Opens E-com Unit: Y&R 2.1. McMains, Andrew // Adweek New England Edition;12/06/99, Vol. 36 Issue 49, p78 

    Reports that Young & Rubicam advertising company is launching a stand-alone unit to provide full-service brand development for dot.coms and traditional clients with web presences. Features of the stand-alone unit; Goals of the installation of the unit, Architects involved in the development of...

  • Y&R Opens E-com Unit: Y&R 2.1. McMains, Andrew // Adweek Western Edition;12/06/99, Vol. 49 Issue 49, p78 

    Announces the launching of Y&R 2.1, a unit of Young & Rubicam Inc. (Y&R) devoted to Internet companies. Remarks from David Sable, unit president and chief executive offier (CEO); Comments from Graham Phillips, Y&R CEO; Creative staff of the advertising agency.

  • Young & Rubicam Reevaluates. Norton, Justin M. // Adweek Western Edition;10/02/2000, Vol. 50 Issue 40, p9 

    Focuses on the efforts to improve the creative work at Young & Rubicam advertising agency. Competition from smaller companies; Example of how the agency is progressing.

  • Y&R sees the future, and it is technology. Wells, Melanie // Advertising Age;8/9/1993, Vol. 64 Issue 33, p1 

    Discusses the makeover strategies of advertising agency Young & Rubicam (Y&R) to cope with industry realities and consolidation. Chairman and chief executive officer Alex Kroll; Investment in technology; Reduction of number of profit-and-loss centers; Restructuring of account management; Loss of...

  • Y&R Opens New E-commerce Unit: Y&R 2.1. McMains, Andrew // Adweek Eastern Edition;12/6/1999, Vol. 40 Issue 49, p7 

    Reports that New York, New York-based advertising agency Young & Rubicam is launching its stand-alone Y&R 2.1 unit. Brand-development services for dot.coms and traditional clients with Web presences; Managing executive; Growth targets and strategies.

  • Y&RSYDNEY. Hornery, Andrew // Advertising Age's Creativity;Apr2000, Vol. 8 Issue 3, p34 

    Reports on the success of Sydney, New South Wales-based advertising agency Young & Rubicam/Sydney. Company's advertising campaign for Thins potato chips; Legal problems of the company; Company's ranking among agencies in New South Wales.

  • Y&R Unit Looks to Create a Buzz. McMains, Andrew // Adweek Midwest Edition;01/03/2000, Vol. 41 Issue 1, p3 

    Reports that advertising agency Young & Rubicam (Y&R) Inc. is launching a unit called BrandBuzz, devoted to realizing the brand-building power of its below-the-line operations. Remarks from Ed Vick, chief creative officer and chairman of Y&R Inc.; Diversified offerings of Y&R; Operation...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics