TITLE

Public TV, radio link up for sponsors

AUTHOR(S)
Friedman, Wayne
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of National Public Broadcasting (NPB) to add a one-stop shopping radio station for sponsors in May 1999. The decision is part of plan that moves the buying of public broadcasting to the convenience of commercial broadcasting. According to media buyers, the move will give public broadcasting a better profile with agencies and advertisers for their underwriting needs. NPB believes the addition of radio will increase its viewer portfolio for advertisers. However, the Federal Communications Commission will place a number of restrictions on marketers that use public broadcasting for promotion messages.
ACCESSION #
1870760

 

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