TITLE

Deja.com hypes reviews with $10 mil campaign

AUTHOR(S)
Riedman, Patricia
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the efforts of online discussion group site Deja.com to promote its redesigned Web site for advertisers and e-commerce activities as of May 1999. To promote the service, the site launched an online and offline advertising campaign with a combined budget of more than $3.5 million for the first two months. DiNoto/Lee created the traditional advertisements, which will be reflected in online advertising by Organic Media. The tagline is reflected in wry advertisements and show fictitious consumers reporting from a field tests on various products. The site will allow users to rank products remotely through banner advertisements placed on strategic sites around the Web.
ACCESSION #
1870754

 

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