May 1999
Advertising Age;5/10/1999, Vol. 70 Issue 10, p50
Trade Publication
Presents news briefs on interactive marketing as of May 1999. Launch of the Careers in Sports Web site by ESPN Internet Ventures' ESPN.com and online job site careerexperience.com; Utilization of the @Home broadband service by Acura to allow consumers to connect to an interactive microsite; Information on the partnership deal between ad-serving company NetGravity and Web audience measurement firm NetRatings.


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