TITLE

Buyers explore African-American media options

AUTHOR(S)
Zbar, Jeffery D.
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, ps34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the concerns of minority-media advertisers about higher bet costs per thousand and buyer expectations that there may be fewer television shows featuring predominantly African-American casts. According to Cheryl Harps, executive VP-director of media communications at Don Coleman Advertising, many of the off-network shows such as the New York Undercover and Living Single, go into syndication and continue to do well against the African American target. Harps also stated that there will be an increased interest in African American consumers from high-tech and financial services markets.
ACCESSION #
1870711

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics