TITLE

Automakers and The Force are with the spot market

AUTHOR(S)
Blankenhorn, Dana
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the plans of television networks in the U.S. in anticipating advertising rates in the spot television market in 2000. Prices are expected to rise as high as 5 per cent with automobile marketers expected to continue their local spot buys in the third quarter. The third quarter will also get an increase after the release of Lucas Films Star Wars: The Phantom Menace. According to John Heise, president of Petry Television, stations are planning to start special programming for the millennium in the third quarter. Most of the local special programming is expected to consist of news-style shows unique to each market. Fox television wants it owned-and-affiliated stations to buy back its 20 commercial slots in prime time to reduce national prime-time inventory, which might tighten up its national pricing.
ACCESSION #
1870696

 

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