DMA builds e-presence via 2nd online purchase

Krol, Carol; Teinowitz, Ira
May 1999
Advertising Age;5/10/1999, Vol. 70 Issue 10, p30
Trade Publication
This article reports on the decision of the Direct Marketing Association (DMA) to acquire another Internet trade organization called the Internet Alliance as of May 10, 1999. The move marks the second time the DMA has bought an Internet trade organization; in 1998, it established a foothold in the online marketplace by acquiring the Association for Interactive Media. The DMA acquired the Washington-based Internet Alliance in an equity swap. According to DMA President-CEO H. Robert Wientzen, this is another step in trying to develop a real voice for the Internet industry.


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