'Star Wars' captures double dose of attention

Mandese, Joe; Weiner, Mark
May 1999
Advertising Age;5/10/1999, Vol. 70 Issue 10, p28
Trade Publication
This article describes the attention being given by media editors and producers in the U.S. to the marketing of the film Star Wars: The Phantom Menace. Marketing coverage about Star Wars sequel prevailed despite a real menace lurking behind the marketing of the movie The Matrix. A related Star Wars marketing topic, the hype surrounding the decision to sell advance tickets to the film's nationwide premiere ranked fourth on the May 1999's SPINdex with a score of 52. Rounding out the top five marketing stories are The New York Times' decision to ban tobacco advertising from its pages and coverage surrounding the phasing out of outdoor tobacco advertisements.


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