TITLE

Sony, Cirque to take sponsors to the Imax

AUTHOR(S)
Friedman, Wayne
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports a new Imax movie created by French Canadian circus troupe Cirque du Soleil launched by Sony Pictures Classics as of May 10, 1999. The launch is part of Sony's effort to expand the sponsorship boundaries of theatrical movies. Cirque du Soleil's performances are live theatrical-like events in mostly resort locations. The Sony release, The Journey of Man, weaves many of the group's trademark mystical visual design and acrobatic elements into a story about a child's spiritual adventures. Sony will debut the movie in Berlin, Germany, at its new Metreon multi-theater entertainment center.
ACCESSION #
1870615

 

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