Publishing deals seen as slowing

Kerwin, Ann Marie
May 1999
Advertising Age;5/10/1999, Vol. 70 Issue 10, p14
Trade Publication
This article reports the results of a study of mergers and acquisitions in the U.S. publishing industry in 1999 conducted by AdMedia Partners. The study finds 74% of 800 publishing executives surveyed suggest the level of mergers and acquisitions will increase in 1999. Some 24% of those surveyed said the volume of mergers will rise versus 25% who predict a decline in volume. In 1998, 35% thought mergers and acquisitions activity would increase versus 14% forecasting a decline. While nearly all executives say they will be looking for deals, only 53% expect to complete an acquisition in 1999. INSET: Few bargains on purchases out there.


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