TITLE

Cotton Inc. tailors ads to win over youth

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an outdoor advertising campaign to be launched by Cotton Inc. in September 1999. For the first time in its 26-year history, the promotional trade group for cotton growers will shift part of its U.S. advertising budget to out-of-home. Its current television campaign will extend to billboards, telephone booths, and shopping malls. With a $22 million annual budget, the group will take about $2 million from its previous $19 million TV allocation for the outdoor advertisements. Ogilvy & Mather, New York, is the agency.
ACCESSION #
1870592

 

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