TITLE

Minute Maid puts OJ back in mornings

AUTHOR(S)
Kramer, Louise
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the launch of an advertising campaign by Minute Maid Co. in the U.S. in May 1999. The campaign, created by Leo Burnett USA, is designed to reinforce orange juice's standing as the breakfast drink of choice. Minute Maid will roll out five 30-second television spots to kick-off the $45 million campaign. More commercials will follow later in the year, and companion print advertisements will break in June issues of magazines. The campaign marks a new phase in a project launched two years ago to reposition Minute Maid as a premium product with good taste. The new Minute Maid them Squeeze the day replaces Bite into it, which features scenes in orange groves.
ACCESSION #
1870566

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics