Cable titans aim for revolution in local TV buys

Ross, Chuck
May 1999
Advertising Age;5/10/1999, Vol. 70 Issue 10, p1
Trade Publication
This article reports on the proposal of the cable systems operators to make addressable and interactive a seamless process for marketers to address local markets as of May 1999. AT&CT Broadband & Internet Services, Comcast Corp., Cox Communications, MediaOne and Time Warner Cable--through their joint ownership of National Cable Communications (NCC) --are in talks with representatives of the advertising industry about an ambitious plan that would allow marketers to easily targetlocal advertisements to specific communities. Alec Gerster, chairman of MediaCom, said that if NCC can deliver the proposed ideas , it can turn the business on its head in ways that can only be imagined.


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