TITLE

Campbell exec's exit for Pillsbury stirs legal fight

AUTHOR(S)
Pollack, Judann
PUB. DATE
May 1999
SOURCE
Advertising Age;5/10/1999, Vol. 70 Issue 10, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Campbell Soup Co. filed a lawsuit in order to prevent its vice president of global advertising and promotion, Robert Desatnick, from taking the chief marketing officer post offered by Pillsbury Co. on April 15, 1999. The action was filed at the U.S. District Court in Camden, New Jersey. Campbell is said to have expected the departure of Desatnick since he was passed over for the position of vice president for global business development. But Campbell was said to be upset over Desatnick's plan to join the company that markets its closest competitor, Progresso soup. The lawsuit marks the second time that Campbell has taken a legal action to stop an executive from jumping ship to a rival.
ACCESSION #
1870549

 

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