- Going beyond the screen. ARMSTRONG, TOM // B&T Magazine;5/28/2010, Vol. 60 Issue 2717, special section p19
The author explores the transformation of television watching habits. He cites the factors that have influenced this change including the Internet and the emergence of entertainment options to television. He also mentions the growing number of viewers who want to watch their favorite programs at...
- SURVEY: 1 IN 4 SKIPS BROADCAST FOR WEB TV. Harrison, Jordan // Home Media Magazine;9/14/2009, Vol. 31 Issue 37, p14
The article presents results of a survey of television viewers conducted by The Conference Board. According to the survey, one of four households watches television online, rather than sitting down at a specific time to watch a television show. It also reveals that 80 percent of those surveyed...
- TV programmers struggle to share audience with the web. Walley, Nigel // New Media Age;5/3/2007, p16
The author shares his views on the challenges of television (TV) programmers to protect the core audience for a channel while driving them to a web-based alternative. It is noted that there is a countervailing requirement for TV commissioners to create programs that protect the channel audience...
- Tucson television stations. // Inside Tucson Business;8/27/2001, Vol. 11 Issue 23, p12
Reports the ranking of television stations based on average viewing in Tucson, Arizona. Number of on-air and sales staff employed by the stations; Parent companies and headquarters location; General and promotion managers running the stations.
- Judy Hackett. Fitzgerald, Kate // Advertising Age;11/18/1996, Vol. 67 Issue 47, p34
The article profiles Judy Hackett, a broadcast television veteran in the United States. Hackett is currently senior vice president-marketing at TBS. Hackett opines that viewers look for identity from networks. She adds that the best promotion ideas some from small, unusual places. She believes...
- Study: 59 percent of people watch mobile TV. // CED;Jul/Aug2015, Vol. 41 Issue 4, p8
The article presents the 2015 Consumer Entertainment Index (CEI) of telecommunication firm Arris which reveals trends television (TV) viewing on mobile devices. The CEI findings include increase in number of mobile TV consumers, particularly of younger age groups, preference of consumers for...
- Computer-Based Video Consumption Rivaling Traditional TV, Nielsen Reports. // Response;Jul2012, Vol. 20 Issue 10, p7
The article reports on a survey conducted by Nielsen Co. which reveals that 84% of Internet users watched video content on a computer, while 83% of respondents watched it on television (TV).
- Change is good. Gray, Mark // Brandweek;4/4/2005, Vol. 46 Issue 14, pSR60
Focuses on the benefits of Internet protocol television (IPTV) for advertisers in the U.S. Projected number of IPTV subscribers by 2007; Advantages of IPTV for television viewers; Tips for advertisers on how to adapt to IPTV.
- Different leanings. Shoebridge, Neil // BRW;3/27/2008, Vol. 30 Issue 12, p105
The article reports on research company Nielsen Online's claim that Australians' use of the Internet has surpassed their television use for the first time. According to Nielsen, Australians spent an average of 13.7 hours a week surfing the Internet in 2007, up from 12.5 hours in 2006 and 8.9...