TITLE

The six steps of convergent marketing

AUTHOR(S)
Larrew, Tery
PUB. DATE
January 1998
SOURCE
Credit World;Jan/Feb98, Vol. 86 Issue 3, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features guiding principles on convergent marketing. Tips for the right selection of employees; Ways to keep customers' loyalty; Designing of valuable products and services for customers; Functions of convergent marketing.
ACCESSION #
186942

 

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