TITLE

ENERGY ON TAP

AUTHOR(S)
Lisanti, Linda
PUB. DATE
October 2005
SOURCE
Convenience Store News;10/24/2005, Vol. 41 Issue 13, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that several convenience stores in the U.S. are offering vitamin-enriched energy drinks in their beverage dispensers. The addition of an energy drink to its fountain program was an obvious choice for retail chain Ricker Oil, which considers the category a driving force of its business. The fountain category accounts for 18 percent of the company's total sales per year. Several convenience store chains developed their own energy drinks for the fountain. Offering an energy drink at the fountain provides consumers with greater freedom of choice.
ACCESSION #
18689483

 

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