Lisanti, Linda
October 2005
Convenience Store News;10/24/2005, Vol. 41 Issue 13, p33
Trade Publication
The article reports that several convenience stores in the U.S. are offering vitamin-enriched energy drinks in their beverage dispensers. The addition of an energy drink to its fountain program was an obvious choice for retail chain Ricker Oil, which considers the category a driving force of its business. The fountain category accounts for 18 percent of the company's total sales per year. Several convenience store chains developed their own energy drinks for the fountain. Offering an energy drink at the fountain provides consumers with greater freedom of choice.


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