TITLE

RECIPE FOR SEXTA SUCCESS

AUTHOR(S)
Hopewell, John; De La Fuente, Anna Marie; de Pablos, Emiliano
PUB. DATE
October 2005
SOURCE
Variety;10/24/2005, Vol. 400 Issue 10, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the formation of the Spanish television network La Sexta, a consortium composed of Televisa, Arbol, Mediapro and El Terrat, as of October 2005. The network will have one analog channel and two digital terrestrial channels. Sexta's Channel 6 would target young, urban audiences with edgier fare than its partners' normal productions. Sexta's only rival is Kiss Media, a maverick radio/local television group.
ACCESSION #
18680746

 

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