Boxed Office

Mathews, Joe
October 2005
New Republic;10/31/2005, Vol. 233 Issue 18, p18
This article reports on California Governor Arnold Schwarzenegger and how his fame has been both a blessing and a curse to his political career. Schwarzenegger has called a special election where Californians will vote on eight ballot initiatives, four of which he actively supports. In the past, he has used ballot initiative campaigns to force the legislature to change workers' compensation laws, and to endorse a $3 billion bond for stem-cell research. Now, while Schwarzenegger is campaigning for his initiatives, the California Nurses Association has made a practice of protesting all of his public appearances and some of his private fund-raisers. This strategy has created material for television news and newspapers showing the juxtaposition of nurses and the governor. As a result of this strategy, combined with Schwarzenegger's fame, the union has received far more press coverage than it would have with any other strategy.


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