TITLE

RUSSIA: A NEW REVOLUTION IN BRANDING

PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines marketing trends in Russia. Factors that contributed to the growth of the country's retail industry; Reasons behind the Russian population's increased shopping activities; Popular foreign brands in the country; Advertising expenditures in the country between 1994-2004; Fashion and personal care industries as the most active sectors in terms of consumer consumption.
ACCESSION #
18654299

 

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