TITLE

GETTING INTO THE NERVE CENTRE

AUTHOR(S)
Curry, Andrew
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on how consumers respond to the alleged clutter prevalent in the marketing sector. Ways by which lifestyle and life pattern changes made it more difficult for marketers to engage consumers; Impact of the decline of consumer trust on marketing efforts; Factors that should be considered by marketers to assess the potential response of consumers to a marketing scheme.
ACCESSION #
18654296

 

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