TITLE

Swedish message

AUTHOR(S)
De Chenecey, Sean Pitlot
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights several marketing and branding trends in Sweden. Popularity of wild posting or street media as a marketing strategy; Strength of the marketing approach of Odd Molly; Rebranding move of Scandinavian Airlines.
ACCESSION #
18654291

 

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