TITLE

FROM THE BOOKSHELF OF .

PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the book "Heartland," by Marc Scott, recommended by JWT London head of planning, Russ Lidstone, as an ideal marketing book. Core tenets of successful organizational brands according to Scott; Proposals made by Scott to be able to launch a successful global marketing scheme.
ACCESSION #
18654286

 

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