TITLE

Money matters

AUTHOR(S)
Tyrrell, Terry
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the branding strategies of financial services companies in Europe. Platforms of ING's marketing strategy; Brand management styles of some of the most successful financial services firms in the region; Factors that influence the success of the brand image of financial services companies.
ACCESSION #
18653570

 

Related Articles

  • Keeping Your Brand on Track.  // Point for Credit Union Research & Advice;2/1/2005, pN.PAG 

    Discusses ways of sustaining brand management. Factors which affect marketing projects; Significance of branding to the marketing efforts of financial institutions; Involvement of employees in the branding efforts of the organization.

  • Even small companies can build big bra n d s. Lamons, Bob // Marketing News;10/27/2003, Vol. 37 Issue 22, p7 

    This article explores the significance of advertising to the efforts of small companies to build brand images for business-to-business products and services. People working for small enterprises often share frustration that their resources are totally consumed by the basics of...

  • IN SEARCH OF EMINENCE: A PERSONAL BRAND-BUILDING PERSPECTIVE ON THE ACHIEVEMENT OF SCHOLARLY PROMINENCE IN MARKETING. Noble, Charles H.; Singh, Jatinder; Campbell, David A. // AMA Winter Educators' Conference Proceedings;2004, Vol. 15, p326 

    The attainment of marketing academic eminence appears to draw on a more complex formula than simply publishing in "A"-level journals. We develop the concept of academic eminence and a literature-based framework for eminence achievement based on a personal brand- building perspective. We then...

  • You've gotta have friends. Ferrier, Adam // B&T Weekly;9/9/2005, Vol. 54 Issue 2535, p22 

    The article focuses on the factors to be considered when establishing brand partnership. The author points out that brand partnership may help extend the relationship of the brand has with the world. It could be extended into a whole new set of consumers and strengthen its brand image. In...

  • For brands, it really is personality that counts. Saha, Mo // Campaign;12/9/2011, Issue 49, p13 

    The article focuses on the strategy in giving brands distinctive and identifiable personalities, which can help in attracting the desired audiences.

  • Technology as an Enabler of the Global Branding of Retail Financial Services. Wright, April // Journal of International Marketing;2002, Vol. 10 Issue 2, p83 

    The market for retail financial services has been transformed in the past decade by new distribution and processing technologies and their impact on consumer attitudes to banking and banks. These factors have removed the geographic and cost barriers to the global distribution of retail financial...

  • The Buzz About Branding. Baraban, Regina // Financial & Insurance Meetings;Jan/Feb2006, Vol. 42 Issue 1, p8 

    The article talks about branding. A brand is considered an identity that reflects the look, the personality, the consistency and every other aspect of an organization. In the insurance and financial services sector, branding--and rebranding--continues to make headlines as companies merge,...

  • Identity Concerns or Functional Concerns? High vs Low Identifiers Reaction to Brand Identity Change. Illia, Laura; van Rekom, Johan // Corporate Reputation Review;Spring2012, Vol. 15 Issue 1, p52 

    Brand repositioning may cause a loss of attributes that formerly characterized it. This study investigates how consumers react to the potential disappearance of such attributes. Specifically, it addresses the question whether consumers are more concerned about the pragmatic consequences for...

  • 5 Tricks To Help You Revamp Your Image.  // Customers First;Apr2012, Vol. 17 Issue 4, p2 

    The article offers tips in creating marketing strategies to revamp the brand image of a company. It suggests the use of stock photographs, clip art, or other professional images. It recommends the addition of contrasting shapes, colors, sizes, and fonts of graphics and text to well-designed...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics