TITLE

Branding nations

AUTHOR(S)
Anholt, Simon
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the brand image of several countries. Ways by which a nation's brand image influences the marketing strengths of products originating from that particular country; International image of Sweden as a stable, mature and peaceful country; Most negative brand equity for industrialized countries; Characteristics of Great Britain that made it the second best country in terms of brand image.
ACCESSION #
18653566

 

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