TITLE

How to be brand-led

AUTHOR(S)
Taylor, David
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on how businesses can make their brands influence the company's success. Steps that should be taken by marketing teams to make their brand identities the driving force behind their companies' success; Importance of identifying the consumer behavior changes that can benefit a product's status in the market.
ACCESSION #
18653560

 

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