TITLE

Tropicana

PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of Pepsico Inc.'s fruit juice brands, Tropicana Essentials. Health benefits of the products to consumers according to Pepsico; Ingredients of the juice products; Marketing strategy used by Pepsico to promote the brands.
ACCESSION #
18653425

 

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