TITLE

Oatly

PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the brand positioning strategy used by Swedish food company, Ceba Foods, to promote its functional product, Oatly. Ingredients of Oatly; Primary competitors of Oatly; Marketing strategy used by Ceba to get consumers and retailers to understand the product's brand position.
ACCESSION #
18653422

 

Related Articles

  • Proposition d'échelle de mesure de l'authenticité perçue d'un produit alimentaire. Camus, Sandra // Recherche et Applications en Marketing (AFM c/o ESCP-EAP);2004, Vol. 19 Issue 4, p39 

    Authenticity, the study and marketing of food's origins, is a useful tool for strategically positioning food products. However, neither marketers nor researchers have the necessary means to effectively study authenticity. Our article defines and then analyses the concept, starting with a...

  • UNCERTAIN TIMES CALL FOR CERTAIN STRATEGIES. Pierce, Lisa McTigue // Food & Beverage Packaging;Oct2008, Vol. 72 Issue 9, p6 

    The article discusses recession strategies for the food and beverage packaging industry. The author suggests positioning products as good value. Campbell Soup is advertising its condensed soups as a bargain buy. The brand image should also be protected so consumers do not lose trust because it...

  • Glitz is off Campbell's LeMenu. Levin, Gary // Advertising Age;11/30/1992, Vol. 63 Issue 49, p12 

    This article reports on the market performance of Campbell Soup Company's LeMenu, a high flier of the 1980s that successfully expanded the market for high-price frozen dinners, in the U.S. as of December 1992. Campbell's Swanson brand leads the depressed frozen dinner category, but the upscale...

  • Bertolli rolls out Rustico premium sauce range. Rogers, Emily // Marketing (00253650);10/20/2004, p4 

    The article reveals that Unilever Bestfoods-owned sauce brand Bertolli is aiming to boost its authentic Italian credentials with the introduction of a range of pasta sauces called Rustico. The sauces, which will be backed by Bertolli's £7m advertising war chest, will be available in four...

  • Gamekeeper to poacher. Benady, David // Marketing Week;5/17/2007, Vol. 30 Issue 20, p20 

    The author reflects on the issues concerning the hiring of former government ministers to be advisers of brand owners of junk food manufacturers in Great Britain. He questions the real objective behind the hiring of these government ministers, whether these manufacturers are just simply...

  • SWOT Analysis.  // Del Monte Foods Company SWOT Analysis;Dec2005, p5 

    This article analyzes Del Monte Foods' strengths, weaknesses, opportunities and threats. Del Monte's strengths include dominant market position, strong liquidity position and a portfolio of strong brands. While its weaknesses include customer concentration, sluggish customer product growth,...

  • Summaries and Trends.  // Brand Strategy;Mar2006, Issue 200, p4 

    The article presents summaries of trends in brand marketing in Great Britain. In brand repositioning, hands-on experience will help convince customers. Balance is needed to bring in local flavor to individual markets and maintain a focused global enterprise. To make a diverse portfolio into an...

  • Research.  // PRWeek (London);10/28/2011 Awards, p45 

    The article features the public relations campaign of AkzoNobel (Cuprinol) with Grayling which won an award from the "PRWeek" for their creative strategy to help hold its market position despite competition.

  • Opinion: Announcing the death of 360-degree branding. Jaques, Chris // Media: Asia's Media & Marketing Newspaper;9/7/2007, p122 

    The article presents the author's views on the need to adopt new branding strategies by companies. It is viewed that 360-degree branding strategy is no more useful in present scenario as services based industries are making more money than the product based ones. It is stated that services need...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics