TITLE

A healthy dose of food

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the growth of the functional foods industry. Factors that contributed to the growth of the sector; Food companies that launched food products with health ingredients and benefits; Branding strategies used by food companies to promote their products as functional foods.
ACCESSION #
18653418

 

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