TITLE

Design of the times

AUTHOR(S)
Nuovo, Frank
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the evolution of mobile telephones as a marketing channel. Functions of mobile telephones in people's lives; Factors influencing the changes in the design and functions of mobile telephones; Ways by which businesses can take advantage of the marketing functions of mobile telephones.
ACCESSION #
18653304

 

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