TITLE

Yugoslavian dreaming

AUTHOR(S)
Sibley, Dave
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the challenges of marketing product brands in the region of Bosnia and Hercegovina, Croatia and Slovenia. Factors to consider in international expansion; Importance of focusing on how consumers will see and perceive a product's brand; Necessity of forming partnerships with local companies.
ACCESSION #
18653300

 

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