TITLE

Road-testing a new car insurance brand

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of the Pay As You Drive scheme, a personalized car insurance service that calculates premiums according to how, when and where each person uses their vehicle, from the British insurance company, Norwich Union PLC. History of the development of the scheme; Marketing benefits provided by the program to Norwich.
ACCESSION #
18653293

 

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