Road-testing a new car insurance brand

Mortimer, Ruth
October 2005
Brand Strategy;Oct2005, Issue 196, p12
Trade Publication
Reports on the launching of the Pay As You Drive scheme, a personalized car insurance service that calculates premiums according to how, when and where each person uses their vehicle, from the British insurance company, Norwich Union PLC. History of the development of the scheme; Marketing benefits provided by the program to Norwich.


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