TITLE

KINGFISHER

AUTHOR(S)
Mot, Brand
PUB. DATE
October 2005
SOURCE
Brand Strategy;Oct2005, Issue 196, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents various opinions from marketing experts on what home improvement retail group, Kingfisher PLC, should do to recover from the decline in the company's profits during the first half of 2005. Factors that contributed to the decline in the firm's profits; Primary competitors of Kingfisher; Units and products of Kingfisher that should be the focus of the company's marketing efforts.
ACCESSION #
18653286

 

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